Having already spearheaded a multitude of aesthetic improvement projects across all of UNC Pembroke’s athletic facilities in his previous 10 seasons with the Braves, Lamar Courmon was named the department’s director of creative services in July 2019, and was promoted to Assistant Athletics Director for Creative Services & Broadcasting in June 2024.
Courmon, a graduate of UNC Pembroke, will enter his 15th season with the department in 2025-26, after being hired in a full-time role for the 2019-20 school year. He is responsible for the oversight of the athletics department's brand development, while also serving a key role in the coordination of UNCP's social media, video and creative efforts.
A Greensboro native, Courmon joined the athletics department in 2011 as marketing coordinator and was charged with planning and implementing promotions and game day activities for assigned sports, while also promoting athletics events on campus, as well as across the Robeson County community. He took on a similar, but expanded, role as assistant director of marketing & promotions prior to the 2013-14 season, and has since been at the forefront of a host of aesthetic improvements across all of UNCP’s athletics facilities.
He dipped his feet into campus involvement in 2009 as an on-site coordinator with the LeaderShape Institute where he was tasked with assisting in the planning and implementation of the institute’s sessions, and later served a two-year stint as the marketing coordinator in the Career Center. He was also active in leadership of his fraternity, Phi Beta Sigma.
Courmon earned his bachelor’s degree in business administration from UNC Pembroke in December 2018. He married the former Sieiara Davis on April 28, 2018. The couple has a son, Landon.
Updated: June 2025
